Tim Riches

Strategy Director, Principals     

Fish bowl facilitator

Group Strategy Director with Principals, Tim is a brand specialist who has worked across the brand consulting, design, market research and communications sector for 25 years. His place branding experience include nation brand projects with Australia and Malaysia and place branding spanning destinations, like Crown Casino to economic development zones for the Malaysian government.

Principals is Australasia’s leading independent branding agency and has worked on many place branding projects in Australia and New Zealand. In New Zealand: The New Zealand Story, and several regional brands including Waikato, Bay of Plenty, Taranaki and Waitangi Treaty Grounds. In Australia: Liverpool Council, Northern Beaches Council, The Domain Sydney, Barangaroo, Gympie Region and PNG Air.