Stu Spiers

Stu Speirs

Owner and Director – Silver Lining Strategy

Place Branding MC
Conference MC and Fishbowl facilitator



Stuart Speirs is a place identity specialist that partners with local and state Governments to work on their tourism and major event strategies. The owner and director of Silver Lining Strategy, Stu has more than 15 years’ experience exploring how a sense of collective identity and civic pride feed into Place Brand, and in turn support a community’s prosperity.

Stu is firm believer that regenerative economic and social development can only be achieved by a grounding a community’s collective efforts in a deep understanding of place. He takes this place-based approach to his work, helping create a platform and direction for his clients to enjoy truly sustainable success. This approach has seen him become an important contributor to the Place Branding conversation in Australia.

Some of the clients Stu has worked with in recent years include state and federal organisations such as Events Tasmania, Tourism and Events Queensland, Tourism Fiji and Singapore Tourism Board, through to local governments and Regional Tourism bodies including the City of Adelaide, City of Casey, Logan City Council, City of Whittlesea, Ballarat City Council, Mackay Regional Council, Kangaroo Island, Bega Valley Shire Council, Snowy Monaro Regional Council, and Parkes Shire Council.

Silver Lining Strategy