Jessica Hamilton

General Manager for Communication and Marketing – Austrade

Session title

Now for the leg work – Taking Australia’s Nation Brand to the world, one stakeholder at a time

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Abstract

Australia’s Nation Brand is about empowering Australian businesses and organisations to communicate their stories in a uniquely Australian way. The launch of the Nation Brand in early 2022 was the culmination of almost five years of work to develop a brand on behalf of all Australians and our government departments. Since that day, Austrade has been hard at work illustrating to both private and public sectors how the Nation Brand can help them achieve their objectives, and in turn strengthen Australia’s brand in the eyes of the world.

In this session, Jess Hamilton will take us through what’s worked and the lessons learnt in taking Australia’s nation brand to the world one conversation at a time.

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Bio

In this role, Jessica leads the global marketing, communication and content teams. These teams are strong, creative and hard-working professionals committed to creating value that provides direct support to the creation of trade and investment outcomes that help Australian businesses rebuild and renew out of COVID-19 and grow Australia’s economic prosperity.

As an award-winning global marketing and communications professional and strategist, Jessica has proven her ability to lead diverse teams to achieve organic and inorganic business growth in highly competitive commercial markets.

Jessica thrives on leading change and helping people achieve their potential. To date, she has led successful transformation for organisations including IBM, Qantas, Deloitte and now Austrade.

Alongside her professional career, Jessica has been involved with the not-for-profit sector in various board roles for more than 15 years. 

Jessica is a proud Fellow of the Australian Marketing Institute and Certified Practicing Marketer. She is also an accomplished speaker, including a TEDx appearance in 2012.