Jessica Christiansen-Franks

Urban Designer and Community profiling expert.

Co-Founder & CEO – Neighbourlytics

 

Session title

Where you’re (probably) going wrong with understanding place identity.

Abstract

We know that tapping into the unique value proposition of a place is key to creating a strong & authentic place brand.  Unfortunately, putting this theory into practice is often challenging.

Intensive place research is a critical step in all place projects. However, in the current context of increasing expectations, tighter timelines and limited budgets, suitable research can be hard to achieve on every project.

In this session, Jessica Christiansen-Franks, CEO and Founding Director of Neighbourlytics, will share three common mistakes made in place measurement. Jessica will share practical steps for crafting a distinct and authentic identity for any local place, irrespective of time or financial constraints.

Bio

Jessica Christiansen-Franks is an urban designer and social entrepreneur who has dedicated her career to understanding the social dynamics of urbanisation.

Passionate about creating neighbourhoods people love and feel connected to, Jessica has become a thought leader in innovative citizen participation and inspiring active citizenship. Jessica was previously CEO of CoDesign Studio, a social enterprise working to empower local citizens to shape their neighbourhoods.

As co-founder of Neighbourlytics, Jessica has side-stepped into the world of big data to build a data platform which tracks the unique local identity of neighbourhoods.

Social: TW @JL_Christiansen   @Neighbourlytics

L  https://www.linkedin.com/in/jessica-christiansen-franks/