Brodie Fleming

Director – Brand Canberra


Session title

Show and Tell – How Canberra defined its story arc, and how it’s being used today.


The Canberra Story is a carefully crafted narrative that defines Canberra and its people at their best. In this session, Brand Canberra Director Brodie Fleming will take us through the process of developing the Canberra Story, how it was received by stakeholders, and how it is being put to use today across the nation’s capital.


Brodie Fleming, Director of Brand Canberra at the ACT Government, supports the Canberrans expressing the capital’s value and distinct attributes. With a background in national recognition programs and destination marketing, the work she leads empowers the community to shape the city’s narrative in a way that is meaningful because it feels deeply true.