Andrew Hoyne

Andrew Hoyne

Principal – Hoyne


Session title

A fresh start. Creating place, identity and culture in greenfield sites


As rapid growth sweeps across Australia, nurturing a sense of community connection and fostering local culture emerges as a paramount challenge for many. With a track record of implementing place branding initiatives across everything from residential communities to new cities, Hoyne stands uniquely equipped to help address this challenge. In this session, Andrew Hoyne will guide attendees through the ingredients required for success, how to respond to local character and ultimately ensure that you cultivate a lasting sense of connection and local pride among residents of greenfield and rapidly growing places.


Andrew Hoyne is the Principal of Hoyne — an industry-leading creative partner and global thought-leader in placemaking, branding and property marketing. The team at Hoyne work across every type of place and project with a singular focus: Make It Extraordinary™.

Andrew is a proponent of the categorical link between good placemaking and better social and economic outcomes. This passion that has led him to write and publish The Place Economy; a three-book series of world leading thought leadership which looks at best practice placemaking and property development.

Andrew is a regular speaker at Australian and international conferences, including SXSW, TEDx, ULI USA, the International Place Branding Association, Place Leaders Association and Urbanity – in cities ranging from New York, Washington DC, Berlin, Dublin, Auckland and Singapore.

Hoyne have been pivotal in bringing a commercial lens to placemaking through their Place Visioning service, as well as creating world first services including their Placebook reports, High Street CRP program, Traderhood process and PropTech innovation called WellVal.