Amanda McEvoy

Executive Officer – Launceston Central

Session title

Empowering local enterprise: How to inspire stakeholder–led marketing and communications that align with state–level strategy

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Abstract

Launceston Central, the promotional and developmental organisation for Launceston’s CBD, operates on a locally funded model that aims to achieve tangible outcomes for local business. Leveraging Brand Tasmania’s contemporary story telling approach, and embracing existing destination marketing tools, Launceston Central recently secured three gongs at the 2023 Mainstreet Australia awards, including recognitions for Best Main Street Place Activation and Best Regional Main Street or Town Centre.

In this session, Amanda will guide attendees through Launceston Central’s approach to fostering collaboration among local businesses and stakeholders, forging a unified front to enhance the Launceston CBD.

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Bio

Leading an award-winning independent city marketing agency, Amanda lives and
breathes the promotion and activation of the regional city of Launceston, Tasmania.

As the Executive Officer of Launceston Central, an independent not-for-profit organisation, she works as part of a small, but great team who are passionate about creating a vibrant Central Launceston and helping local businesses and city centres thrive.

Driving new, innovative activations and pilot events as well as running long-standing favourites in our main streets, she works with a strong focus on partnership with local business and community groups on marketing campaigns and promotional activities to increase positive sentiment and visitation to the beautiful Tasmanian heritage city.

Amanda is known for her positive and energetic approach and mixes her background experience in psychology, commerce and community work with her experience living in many towns and cities in the UK and Australia to her role in place-marketing. Results focused she is known for turning ideas into actions and bringing along everyone for the ride.

Amanda has three children and a husband who all now refuse to shop local with her because she talks too much to all the people who work in the shops and cafes in town!