Tracey Powell

Innovator, Catalyser of change. Executive Director – City of Adelaide                        

Tracey Powell is a change maker, innovator and influencer with 30 years national and international marketing and commercial business experience. As Associate Director of Marketing and Communications at the City of Adelaide, Tracey and her team have the privilege of shaping strategy, brand, reputation, experiences and relationships with and for the city. Values driven and commercially astute, Tracey is passionate about creating an environment where people, culture and business can flourish.  Establishing Adelaide as a city Designed for Life, with a focus on the wellbeing of community, Tracey’s work at the City of Adelaide is transforming how our city is perceived on a local and global stage. By uncovering Colonel Light’s genius of place and plan and the ideals of thoughtful innovation found in freedom, diversity and inclusion, she believes the philosophies that have shaped our city’s past, and influence our present can confidently inform our progress into a more sustainable, liveable and prosperous city of the future.  A city Designed for Life.