Christine Gray

Economic Development, West Coast Council    

A remote communities existential crisis – How Forever West of Centre, the place brand for Tasmania’s remote West Coast community, is about more that just identity, it’s about survival.

Since the late 1800s the identity and prosperity of Tasmania’s West Coast was largely defined by mining.

After the gradual closing of mines across the region, most notably that of the Mount Lyell copper mine in Queenstown, the region has been confronted with re-defining what the future looks like without mining.

In this session, Christine and the team from branding consultancy For the People will take us through the process of bringing to brand to market in late 2018, and what they’ve learnt in terms of the impact its had, and what they’d do differently if they had their time again.

Christine Gray is the Economic Development & Tourism coordinator for The West Coast Council. A local through and through and with experience in media, communications and engagement, Christine facilitated community engagement and interaction with the Council throughout the West Coast brand identity project.

She works with closely with existing businesses, interested investors and developers to provide guidance and support. Her role is to facilitate and coordinate discussions with Council by acting as a primary contact between the various Council services.

She can also be found at the local swimming pool, helping infants and children learn to swim.