Conference Program from 2019


8:30 – 8:45 Registration and check in
8:45 – 9:00 Welcome to Country and Place – Wandana Aboriginal Education
9:00 – 9:10 Welcome and the day ahead
Stu Speirs – MC
  Module 1 – Gathering the data and insights that form the foundation of Place Branding strategy
9:10 – 9:35 Jessica Christiansen-Franks – Urban Designer and Community Profiling Expert
Topic: Discovering your community’s social data and using it to inform Place Branding strategy.
9:35 – 10:00 Sonia Casanova – Regional and Urban Place Marketing Thought Leader
Topic: Case Study – Creating a common identity for three Council areas brought together by forced merger. The exhaustive community consultation process behind the award winning Murrumbidgee Council brand.
10:00 – 10:30 Morning Tea
(Morning and Afternoon Tea will be served in the Macquarie Room)
  Module 2 – Creating a strategy that bridges that gap between a place’s past and the future it aspires to
10:30 – 10:55 Nick Sampson – Place Branding Creative Director and Strategist
Topic: Inspiring a community to take ownership of a place brand
10:55 – 11:20 Anna Chubb & Amber Dale – Senior Management, Hunter and Central Coast Development Corporation
Topic: Case Study – Newcastle – The re-invention of a historic industrial town continues. Newcastle’s emergence from a steel town to a global leader in the new economy.
11:25 – 12:10 Fish bowl – Q&A from Modules 1&2 – Group conversation and workshop
Facilitated by Tim Riches – Brand Specialist and Q&A Facilitator
12:10 – 13:10

Lunch 3 Options to Choose From:

Heritage Tour
Join us for a free Aboriginal Heritage Tour to learn about the Cadigal people – the traditional owners of the Sydney city area.

History tour of the Intercontinental Hotel
Join us for a free 30 minutes history tour of the Intercontinental Hotel – From 1851 as the Treasury building through to today.

Buffet Lunch
Lunch buffet in the Intercontinental dining room.

  Module 3 – Place branding in action – Activating a place branding strategy by harnessing local creativity
13:20 – 13:45 Travis Tiddy  – Designer, Director and Cultural Development Practitioner
Topic: Case Study – Re-imagining a struggling mining town’s future through Artistic expression. The Unconformity festival and how it is changing the face of Queenstown and Tasmania’s West Coast.
13:45 – 14:10 John Henshall – Urban and Regional Town Planner and Economist
Topic: Case Study – Reviving Clarksdale, a down and out town in the Mississippi Delta by tapping in to its history. How Australian insights helped attract new investment, jobs and services by highlighting the creativity of locals in the community.
14:10 – 14:35 Kiersten Fishburn – Liverpool City Council CEO and Community Champion
Craig Donarski
, Director of Casula Powerhouse Arts Centre
Topic: The impact of creative industries on the Liverpool community’s sense of common identity.
14:35 – 15:05 Afternoon Tea
15:05 – 15:30 Graeme Mason – Screen Australia CEO and Multimedia Advocate
Topic: The success of Australian Screen and how, as an industry, it delivers for Australian towns from metropolitan Adelaide, to outback Winton.
15:30 – 15:55 Simon Wright – Cultural Institution Champion and Public Engagement Proponent
Topic: Cultural institutions – How they help to shape a Place Brand, and the importance of their connection to locals
15:55 – 16:50 Fish bowl – Q&A from Module 3 – Group conversation and workshop
Facilitated by Tim Riches – Brand specialist and Q&A facilitator
Wrap up – Where to from here – Stu Speirs – MC

16:50 – 18:00

Beers and Ideas, Drinks and Thinks!

18:00 – 19.00

Move to the Arcade for drinks at 6pm

*Subject to change